Innovation is key to create and maintain your competitive advantage in sports. Innovations like software, sports equipment and sports facilities, will ultimately increase the sport participation, sport experience and performance!
How to make innovations ready to market, find the right partners and create a match with the target group and end-consumer? These important steps are the basics that determine or you will succeed in the sport business!
In a global economy, internationalisation is becoming more important to scale up your business, to exchange knowledge and to cooperate research projects. Although borders seem to be fading, there are still many challenges ahead!